Date: Monday, November 23, 2026
Time: 12-1:30pm
Location: Studio in Oregon City
No cost for members! Please register so we know how many to expect.
Bring your lunch, chat with friends, and learn and be inspired!
What does it take for a portrait studio to thrive for more than a century? Holly Peterson, fourth-generation owner of The Ball Studio, shares the enduring principles and practical decisions that have kept her family’s photography studio relevant since 1912.
Drawing on 114 years of experience, Holly explores how to adapt to changing markets without losing your identity, build relationships that bring clients back across generations, communicate the value of portraiture, and distinguish your studio in a crowded marketplace. This program offers photography studio owners fresh ideas for creating a profitable studio—and a legacy worth preserving.
About the Speaker:
Holly Peterson, AFP-OR
Holly Peterson, AFP-OR, is the fourth-generation owner and photographer of The Ball Studio in Corvallis, Oregon. Established in 1912, The Ball Studio is a family-owned portrait studio with a remarkable 114-year history. Holly has photographed more than 4,000 families and is the author of The Art of the Family Portrait.
A longtime member of Professional Photographers of America and Oregon PPA, Holly has been recognized with the Associate Fellow distinction, the Service to the Industry Award, Lifetime Membership status, and OPPA Mentor of the Year. She brings a lifetime of experience in portrait photography, client relationships, studio reinvention, and sustaining a family enterprise to her presentations.
