Unlock the Secrets of Exceptional Portraiture + AI Marketing mastery for Photographers

  • 09/03/2024
  • 9:00 AM - 4:00 PM
  • TBD


  • OPPA, ASMP, PPW and PPA Members
  • Non Members


Unlock the Secrets of Exceptional Portraiture + AI Marketing mastery for Photographers

with Hayes & Fisk

Date: Tuesday, September 3, 2024
Time: 9:00am-4:00pm
PPA Merit Class!

Part 1: Are you curious about the most effective techniques to bring out the best in your subjects? Do you find yourself intrigued by the art of lighting individuals or groups to achieve captivating results? If these questions pique your interest, then join us for an enlightening experience led by the expert, Jamie Hayes.

In this comprehensive program, we delve into the essential principles of posing and lighting, providing you with the key insights to elevate your photography skills. Whether you aspire to compete in imagery contests or simply seek to enhance your day-to-day work, this class will empower you to produce portraits and images that exude uniqueness and brilliance.

Discover the core fundamentals to consider when you pick up your camera, enabling you to create masterful compositions without relying on post-processing software. Through hands-on demonstrations, you will learn how to emphasize texture, evoke the desired mood, and imbue your photographs with captivating emotions.

Join us on this transformative journey as we unveil the secrets behind the art of posing and lighting, allowing you to craft remarkable visuals that set you apart from the rest. Get ready to witness your photography prowess reach new heights, making your work truly stand out.

Part 2: Mary Fisk-Taylor helps photographers boost their business growth with smart AI strategies. With almost 30 years of experience running a successful studio, Mary’s course dives into how AI can revolutionize marketing. It’s all about giving photographers a competitive edge by using AI for client acquisition, engagement, and brand visibility. The program covers everything from predictive analytics to AI-driven social media tactics, offering practical, actionable strategies. Mary’s expertise ensures that participants not only understand the theory but also know how to apply these techniques effectively. This course is an investment in a future where photographers can thrive and lead in a constantly changing market.

About your Speaker

Hayes & Fisk

Mary Fisk-Taylor 

MBA, M.Photog.Hon.M.Photog., M.Wed.Photog.Cr., CPP, E-ASP, Certified StoryBrand Guide

Mary Fisk-Taylor is a seasoned entrepreneur with over 25 years of experience in portrait and wedding photography. As the co-owner of Hayes & Fisk Photography in Richmond, Virginia, Mary, alongside her partner Jamie Hayes, has built a highly acclaimed studio renowned for exceptional portrait and wedding services. Their work focuses on preserving cherished family legacies through beautifully captured and printed memories, ensuring these moments are proudly displayed in clients' homes.

Mary is passionate about empowering fellow creatives in the small business realm. She is dedicated to teaching and sharing insights on maintaining a profitable and sustainable studio. Her mentorship aims to inspire other aspiring entrepreneurs, fostering a community of thriving small businesses in the creative industry.

Mary is proud of her two beautiful children, Alexandra and Jackson. She and her husband, Daryl, enjoy the flexibility and joy that owning a successful photography studio provides their family. Mary served on the PPA Board of Directors for over ten years and was President in 2022. She is a member of the Society of XXV, a past President of the PPA Board of Charities, and holds offices and board positions with Virginia PPA. She is also active with Operation Smile International, serving as a staff photographer for various events and missions. At 42, Mary was named one of Virginia’s Top 40 under 40 for her leadership, volunteer work, and business acumen.

Jamie Hayes

M.Photog.Cr, CPP, F-ASP API, XXV, FP

Jamie attributes the success of their studio, along with business partner Mary Fisk-Taylor, to their sound management and business skills combined with their love and passion for photography. 

His commitment to creating priceless portraits, wedding albums and commercial imagery has earned him an extremely loyal clientele as well as a sterling reputation in the state of Virginia. Their business savvy and creative marketing concepts have enabled them to establish an extremely profitable and fulfilling portrait and wedding gallery. As a PPA Approved Business Instructor and

PPA Approved Photographic Instructor, Jamie offers informative and motivational programs to working photographers. Jamie has participated in several state, regional, national and international conferences giving both full-day and week long classes. As an affiliate PPA juror he has the pleasure to judge several international print competitions throughout the US. He is a proud member of several professional photography organizations, including: Professional Photographers of America (PPA), Virginia Professional Photographers Association (VPPA), The Society of XXV and the International Society of Portrait Artists. Jamie has been honored with many awards on both state and national levels. His achievements include the Kodak Gallery Elite Award of Excellence, numerous Kodak Gallery Awards of Excellence, PPA Loan collections, multiple ASP Regional Medallion Awards, SEPPA Distinguished Awards, Best Wedding Albums VPPA, Best of Category, Fuji Masterpiece Awards and the VPPA Photographer (Highest Print Case) several times as well as one of the Top Ten Photographers for the entire state of Virginia. Jamie will earn the distinguished honor of ASP Fellow in January of 2018 as the 122 photographer in the world to earn this degree.

Jamie shares his simple lighting concept applying a down to earth and easy formula for lighting any subject indoors or outdoors.

OPPA Members receive 1 OPPA Point for attending this workshop in its entirety.

PPA members will receive 1 PPA Merit for attending this workshop in its entirety.


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