$8K Weddings in a $2K Market
Adding Boudoir to your Brand
with Jeff & Lori Poole
M. Photog.Cr. & M. Photog.Cr.
The Morning session with Jeff will focus on the wedding program.
“That’s great, but I can’t charge that in my market.” If you’re like many photographers, you don’t live in an affluent market where couples are spending 6, 8, and 10 thousand dollars on wedding photography. Many photographers live in average cities and small towns where budget really does matter. With blogs and wedding magazines telling couples how to have a wedding on a budget, and how much they should spend on photography, how can photographers attain the averages needed to be profitable?
Join Jeff as he shares his secrets for averaging $8000 and higher in a market saturated with small beach elopements and backyard weddings. In his little beach town, the average photographer charges between $1500 and $2000. In this talk, you’ll learn how to create a boutique client experience that lets your client feel pampered, the secret to using multiple touch-points to increase sales incrementally, how to soft sell albums adding thousands to your bottom line, and how to build a rock-solid sales system that will have your clients spending more and hugging you on the way out the door.
The second half of the day Lori will jump into:
Adding Boudoir to your Brand.
Boudoir photography is a fast-growing niche. There’s a lot to consider when adding this specialty genre to your brand, but it can be both lucrative and personally rewarding under the right conditions. In this talk, we’ll cover all the things you need to know to get up and running. Topics include:
- Why your WHY is crucial to this genre
- Finding your target client
- Building your portfolio
- Popular products for boudoir
- Working with hair & makeup artists
- Studio set-building and non-studio options
- Tips for male photographers
- Special considerations for your contracts and studio policies
- Handling awkwardness…for you and for your client
- Challenging your own discomforts and biases, and helping client through theirs
- Getting your clients to do *that* pose or *that* face
If you’re considering adding boudoir to your brand, you will not want to miss this informative class!
About your Speakers
Jeff and Lori own indigosilver studio in Wilmington, NC, offering boutique boudoir portraiture and wedding photography. They also own and operate The Shoot Space, a local share studio space and resources for photographers in the Wilmington area.
Between the two, they have over 20 years (and counting) of photography experience and have been to more photography conventions, seminars, and workshops than they can count. Both are PPA Master Photographers and Photographic Craftsmen. They love what they do… even when they hate it. If you own your own business, you know exactly what we mean!
On the education side of their brand, Photo Insight, they enjoy working with photographers that are struggling to take their business to the next level. If you're looking for help with pricing, workflow, or sales psychology, give Jeff and Lori a shout to see how they can help you!
PPA Members receive 1 PPA Merit for attending this workshop in entirety.
OPPA Members receive 1 OPPA Point for attending this workshop in its entirety.