OREGON PROFESSIONAL PHOTOGRAPHERS ASSOCIATION
providing professional development for serious photographers
This presentation will talk about what you must do to charge enough for your services; i.e. get the pricing you deserve for your expertise, talent and hard work. We will talk about some specific ideas for pricing plus the emotion of pricing and how that gets in the way of charging a very fair price for what we do; and the consequences of not charging enough money.
I’m Jackie B. Peterson. I’ve worked with small businesses and solopreneurs–including creative and encore entrepreneurs–for over 30 years. I’m an entrepreneur myself, working as a business adviser and CPA. I was honored to be named one of the 100 most powerful women in the Northwest and recently won the Portland Chamber of Commerce’s prestigious President’s Award in recognition of my years of working on behalf of the small business community. In addition to my independent consulting and small business coaching practice, I currently work as a strategic adviser/instructor for the Small Business Development Center of Portland Community College. My book, Better, Smarter, Richer is currently used as curriculum in many of the center’s classes.
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