Learn How to Create Higher Sales Averages
You’ll be taught simple time-honored framing techniques that you can offer as a service to your clients. With these skills, you’ll be able to achieve higher sales averages with your photography clients and additional sales opportunities outside of your current client base!
Add Beauty to Your Artwork
Learn how to enhance your photography in the eyes of your clients by delivering your work as truly finished objects of art that are ready to be displayed and enjoyed immediately!
Increase Your perceived Value
By finishing you clients artwork for them, you are demonstrating a higher level of creativity which ultimately results in your clientele viewing you as worth more. When you are perceived as being more valuable in the eyes of your clientele, you can ultimately charge more for all of your services!
Remember, Framing is both Profitable and Fun!
And if you don’t offer framing, your competitors will, and then who owns the client’s heart!? Please don’t be left behind in the quagmire of wannabes, these skills are essential to being a true profitable professional, so plan on taking this class and getting the professional framers advantage!
Here are some of the wonderful skills that you will learn:
- Use the tools and materials of the trade
- Cut foam core and matting blanks
- Mount single (non-matted) images with tack board
- Placing images in single opening mats (T-hinging tapes, etc)
- Arrange and mount images in multi-opening mats
- Cutting glass (regular and reflection control)
- Seal glass, matting, and backing together with packing tape
- Touch-up frames with putty, touch-up markers, rub-n-buff and furniture polish
- Fitting with under-pinner and other tools
- Fitting a stretched canvas into a frame
- Installing dust-covers (wall paper, kraft paper, and gift wrapping).
- Using a trim knife vs a plain razor blade on dust covers
- Place hanging hardware on the frame (2 and 3 way ties)
- Where to buy open-stock frames
- Learn to assemble a portable frame installation kit
- How to price your framing for profit
This class is PPA-accredited; PPA members who attend the full workshop will receive one PPA merit.
About the instructor, Derrik Ollar:
Derrik Ollar is both the owner and the principal photographic portraitist at Ollar Photography which was established in 1994. His retail portrait studio is located in beautiful downtown Lake Oswego, Oregon where he specializes in creating distinctive artful portraits of children and their families that romance the heart, delight the soul, grace the home and leave a beautiful legacy of love.
Being born into a family line of artists that goes back several generations, Derrik Ollar’s formal training in art began at a very young age starting with his first photography class at age seven and continuing through college. His grandfather was a photographer in the Forest Service, his mother was a children’s photographer, and his sister also currently owns a successful family portrait studio in Las Vegas, Nevada.
Derrik Ollar’s higher education background includes graduating with national honors from the University of Oregon with a BS degree in Liberal Arts and a minor in Science. After his undergraduate work, he went on to do his post-graduate work at Portland State University in both photography and communications. Mr. Ollar is also schooled as a custom picture framer and specializes in the archival presentation of photographic materials.
Each year, Derrik Ollar invests extensive hours into his own continuing education. Having a firm belief in ongoing professional growth, he has had the fortunate opportunity to study under many other noted national and international photographers over the years. Derrik Ollar’s professional associations include his membership in both regional and national professional photography associations. He has even served multiple times on the board of directors for these organizations.
Sought after by his peers and sponsored by manufacturers in the photographic industry, Derrik Ollar has delivered lectures at professional photography seminars, appeared at trade shows, and written articles for industry publications. As a portraitist, Mr. Ollar is recognized for his personal style of attentiveness, elegant timeless artistry, and technical expertise. His caring and open personality coupled with his witty sense of humor makes every session both pleasant and fun for everyone involved.
Derrik Ollar’s portfolio of work is very broad. He has done commercial photography work for the high tech industry, executive portraiture for large corporations like American General Life, and advertising and editorial photography for international companies like McDonalds. His work has appeared in exhibitions, advertisements, newspapers, catalogs, magazines, and books.
Although his photographic background is very broad, Mr. Ollar’s primary creative love is expressed through producing an elegant and timeless style of portraiture for children, individuals and families. He is passionate about creating his recognizable style of personalized art for his studio’s clients, and he is just as passionate about helping them to build a beautiful and lasting legacy of their lives. In his personal life, Derrik Ollar’s world revolves around his four wonderful children who are a constant source of love, inspiration, and awe for him.
* outdoor frame art photo by Alexandre Duret-Lutz, used under Creative Commons licensing