Providing Professional Development for Serious Photographers

Speaker Profile

Colby McLemore - M.Photog.Cr., CPP

The Magic of Search Engine Optimization
Sunday, November 14, 2021 - 1:00PM PST

When was the last time you looked something up in the Yellow Pages? When was the last time you Googled something? How can you do business without a website that no one can find? You know the answer.

There is pay-for-click (PPC) or you can sweat to get your clicks (organic SEO). We will focus on the one that takes time and effort for money - sound good to you? It might, but the rewards will be directly related to the amount of sweat you produce. We will start with a discussion on what SEO is and why you should care, go over basic concepts, review some powerful tools, and most importantly cover where to learn more. It is an evolving landscape that changes every step you take, but we’ll discuss how to stay on top of the changes so that you keep ahead of the competition. Can you afford not to?

Colby has earned his Master’s, Craftsman, CPP, and Certified Drone Photographer. He loves letters behind his name and is trying to get a few more. Colby has won more awards than he feels he deserves but a lot fewer than many. He’s was in the Top Ten of the Grand Imaging Award in the commercial category but lost. He’s squeaked out a Gold Triangle, an ASP State Award, Fuji Award, Kodak Award and all the cool ones at his local and state affiliates. He blasts his horn about them from the top of Knoxville’s tallest building.

He is the owner and visual storyteller of Colby’s Photos & Videos. Colby is a full-time professional whose work revolves around advertising photography and videography for businesses as well as for individuals. If he isn’t on site at a job, you can find him in his downtown Knoxville, Tennessee, studio. If you are ever in East Tennessee, please reach out. He’d love to show you the studio and our lovely city.

Colby works around marketers and advertisers every day. He attends as many of their trade meetings locally, regionally, and nationally as possible. He has been on the board of the American Marketing Association Knoxville and the American Advertising Federation of Knoxville for years. Surrounding himself with the best professionals within the industry, even Colby picks up a tip or two. Within the marketing industry he is considered an advanced enthusiast, among local photographers, he is considered over the top.

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