providing professional development for serious photographers

Speaker Profile

Allison Watkins - M.Photog.Cr., CPP

The Essential Family Portrait
Friday, November 13, 2020 - 10:00AM PST

Families are the foundation of society, it’s where we life begins and love never ends.  Creating family portraits is one of the most honorable and important responsibilities given to a photographer.  When it comes to creating family portraits we are no longer just photographers, we are authors, writing biographies with photographs. Allison believes displaying family portraiture is essential to creating a strong home environment where our children feel loved in this great big world. 

During her class, Allison will focus on the 5 important non-verbal tools when designing a successful family portrait.  

Allison’s class will cover:

  • The importance of consciously creating your lifestyle brand
  • Making your client feel like a collaborator instead of a business transaction
  • Begin with the end in mind - Instilling the power of the print in your clients
  • How to get your clients to dress for a successful family portrait
  • Location selection 
  • The “how” and “why’s” behind her signature posing style
  • Why emotion and expression are priceless
  • Retouching and enhancing tips for every family
  • How to sell large wall portraits
  • Maximizing the sale without pressure
  • Loyalty marketing & the importance of keeping the clients you already have

Allison’s passion for family portraits began as a child because her own home did not have any family portraits displayed. Allison vowed when she grew up that her most valuable treasures, her own family, would be the foundation for decorating her home so they would never doubt how much they are loved. This passion is the driving force behind Allison’s business model.

Allison is a proud member of Professional Photographers of America and Intermountain PPA. She's one of just a few people in the state of Utah to hold her Master's of Photography degree as well as her Photographic Craftsman and also be a Certified Professional Photographer. She has won countless local and regional awards for her portraiture and is a recipient of multiple Fuji Masterpiece awards, numerous Kodak Gallery awards and the Sunset award from Lexjet. She has been honored as "Photographer of the Year" from the Intermountain PPA and "Master Photographer of the Year" and reached the coveted Diamond Level "Photographer of the Year" from PPA. Receiving the National Award for her service to the industry was a career highlight.  Her images have been published in both PPA Loan Collections and the Professional Photographer Magazine. Allison is the first person from the state of Utah to become an International Photographic Judge and she is also currently serving on the Professional Photographers of America Board of Directors.

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